The Challenge
Manual Sales Process Limiting Growth
NutriNomNom's marketing was working, ads were driving traffic to their website and WhatsApp. But the manual sales process was creating bottlenecks:
- Time-Consuming Lead Qualification: Nutritionists had to manually check if leads were in serviceable delivery locations and understand their specific use cases before proceeding.
- Lengthy Information Gathering: Collecting detailed health parameters (age, weight, medical conditions, goals) required multiple back-and-forth messages, causing drop-offs.
- Payment Collection Friction: Manual payment link sharing and follow-ups delayed the process and reduced conversion rates.
- Consultation Booking Chaos: Scheduling consultations involved checking calendar availability manually, leading to scheduling conflicts and delays.
- Nutritionist Time Wasted: Experts spent hours on administrative tasks instead of their core skill, creating personalized meal plans.
“Our nutritionists were spending more time on admin work than actually helping clients. We needed a way to automate everything before the meal plan creation, so our experts could focus on what they do best.”- Founder, NutriNomNom