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How RageRoom Increased Revenue by 25% with AI Automation

Discover how the popular amusement brand used TailorTalk's AI Agent on WhatsApp to automate their entire sales process, eliminate booking drop-offs, and save over 360 hours every month.

About RageRoom

RageRoom is an amusement center with a team of 5, operating three popular locations across India. They offer a unique and cathartic experience for individuals to vent their anger by breaking objects in a safe and controlled environment. Their business model revolves around selling timed packages and upselling additional items to enhance the customer experience.

A key business metric for RageRoom is the occupancy and utilization rate of their centers, which is directly tied to a seamless booking process. To automate their operations, they implemented TailorTalk's AI Sales & Support Agent on WhatsApp.

The Challenge

Overwhelmed by Inquiries, Missing Out on Growth

As RageRoom's popularity grew, so did its operational complexity. A small team of five was being inundated with over 100 inquiries every day via phone and WhatsApp. This created three major challenges:

  • Inability to Scale: The team was constantly consumed with answering repetitive queries, leaving them no time to focus on growth or diversification.
  • Booking Drop-offs: Busy phone lines and delayed WhatsApp responses meant many potential customers were slipping through the cracks, unable to book a slot.
  • Missed Upselling Opportunities: The rush to handle the high volume of inquiries rarely gave the team a chance to upsell customers on higher-value packages or exciting add-ons.
“We were so overwhelmed with customer inquiries that it not only affected our customer satisfaction, but also left little time to plan for growth or product.”
- Ananya Shetty, Founder, RageRoom

The Solution

An AI Agent to Handle Every Customer Interaction

RageRoom needed a solution that could handle their entire sales and booking process without human intervention. They chose TailorTalk to deploy an intelligent AI Sales Agent directly on their WhatsApp channel.

By integrating with their backend calendars, the AI agent was able to:

  • Automate All Bookings: Effortlessly handle all incoming queries about pricing, packages, and availability, and then sell tickets and reschedule slots 24/7.
  • Handle Concurrent Inquiries: Manage multiple customer conversations simultaneously, ensuring no inquiry ever went unanswered and eliminating the issue of dropped calls.
  • Drive Revenue via Intelligent Upselling: The agent was trained to intelligently upsell relevant add-ons and packages at the most appropriate time, increasing the average order value (AOV) by 13%.
  • Nurture Leads with Automated Follow-ups: The agent was trained to follow up with leads in a personalized manner, increasing conversion rates by an additional 15%.

This comprehensive automation is a core strength of TailorTalk's platform, which is designed specifically for amusement parks and arcades looking to streamline their operations.

Live in Just 3 Days

A Seamless Onboarding Experience

A key factor in RageRoom's decision was the speed of implementation. The TailorTalk AI Agent was fully trained on RageRoom's specific offerings and integrated with their calendars in just three days, ready to perform flawlessly before going live.

The Results

A 30X ROI and a Transformed Business

The impact on RageRoom's revenue and efficiency was phenomenal.

  • 25% Increase in Revenue: This was a direct result of a 13% revenue increase from automated upselling and a 12% revenue increase from timely, personalized follow-ups that converted over 1,200 leads.
  • 360+ Hours Saved Monthly: By automating inquiries, RageRoom saved an estimated ₹30,000 per month in salary costs, freeing up their team to focus on strategic growth.
  • ₹14,000 Saved in Payment Gateway Charges: By enabling payments via UPI directly in the chat, RageRoom bypassed traditional payment gateway fees.
  • A Staggering 30X Return on Investment: Combining the cost savings and the significant revenue increases, TailorTalk delivered a remarkable 30X ROI.

Summary

Key Takeaways from RageRoom's Transformation

RageRoom's success story demonstrates how AI automation can transform entertainment businesses. This amusement center with a small team of 5 was struggling to handle over 100 daily inquiries, leading to booking drop-offs and missed upselling opportunities.

By implementing TailorTalk's AI Sales Agent on WhatsApp, RageRoom automated their entire booking process, enabling 24/7 customer service, concurrent inquiry handling, and intelligent upselling. The solution went live in just 3 days with seamless calendar integration.

The results were remarkable: a 25% increase in revenue, 360+ hours saved monthly, and an impressive 30X return on investment. This case study proves that small teams can achieve enterprise-level efficiency through strategic AI automation, turning operational challenges into competitive advantages.

Read the Full Case Study

Get a detailed, downloadable PDF version of the RageRoom case study to share with your team.

See how TailorTalk can deliver similar results for your business.