How Tootly Tripled Revenue with Instagram Automation

Tootly's Meta ads were working almost too well, generating over 1,000 inquiries a month. This created a critical scaling problem. A dedicated sales person was manually handling every DM—explaining course details, sharing sample videos, and tracking everything in Google Sheets. They had hit their absolute capacity. To scale the business, Mukta faced a dilemma: hire a large sales team and deal with the high costs and coordination, or stop growing.

Tootly deployed TailorTalk's AI Sales Agent to automate their entire Instagram DM funnel. The agent became their 24/7 enrollment counselor, capable of handling thousands of conversations at once.

The AI agent was configured to:

• Instantly Engage Every Ad Lead: The moment a parent messaged from an ad, the agent began a personalized conversation, answering questions about the curriculum, teachers, and class timings.
• Share Rich Media Samples: To help parents understand the course quality, the agent was trained to automatically send sample videos of classes and audio notes from instructors, providing a rich, interactive experience.
• Execute a Sophisticated Follow-up Strategy: The agent identified promising leads and automatically initiated a multi-step follow-up sequence, sending between 2 to 8 personalized messages over several days to nurture interest and drive conversions.
• Centralize Lead Management: All conversations and lead data were automatically captured in TailorTalk's simple lead management board, completely eliminating the need for manual tracking in Google Sheets.

By automating their sales process, Tootly was able to unlock its true growth potential.

• Over 3X Increase in Revenue & Profit: With the AI managing the funnel, Mukta confidently tripled her ad spend. TailorTalk now handles over 3,400 leads per month. This massive increase in lead flow, combined with the agent's superior follow-up, more than tripled the company's revenue and profit.
• 500+ Hours Saved Monthly: The AI agent automated the work of nearly three full-time employees, saving an ₹80,000+ per month in operational costs.
• 90% of Conversions Driven by Follow-ups: An incredible 9 out of 10 enrollments came after the AI agent performed its multi-step follow-up sequence—a task that was physically impossible for a human team to execute at scale.
• A 50X Return on Investment: The combination of massive cost savings and exponential revenue growth delivered a staggering 50X ROI, proving the immense power of true AI automation.

Tootly's success story demonstrates how AI automation can transform online education businesses. This music school was struggling to handle over 1,000 monthly inquiries from Meta ads, creating an unsustainable scaling bottleneck that limited their growth potential.

By implementing TailorTalk's AI Sales Agent on Instagram, Tootly automated their entire student enrollment funnel with sophisticated multi-step follow-up sequences. The agent handled thousands of conversations simultaneously while delivering rich media samples and personalized nurturing campaigns.

The results were remarkable: over 3X increase in revenue, 500+ hours saved monthly, and 90% of conversions driven by automated follow-ups. This case study proves that online education businesses can achieve unprecedented scale through intelligent AI automation, transforming lead management from a constraint into a competitive advantage.