Getting Started with Campaigns

WhatsApp campaigns empower you to reach your leads at scale with personalized, pre-approved message templates. Whether you are sending a promotional offer or an order update, TailorTalk makes it easy to manage everything from one place.

Follow this flow to get your first campaign live:

Step 1: Connect Your WhatsApp Number

Before sending any outbound messages, you must have a WhatsApp number connected to your TailorTalk account via the Cloud API.

• Guide: Follow the WhatsApp Integration steps here
• Note: Ensure you use a number that is not currently active on any WhatsApp mobile app.

Step 2: Add a Payment Method

WhatsApp requires a valid payment method on your Meta Business account to cover the template messaging costs (Utility/Marketing charges).

• How to add: During onboarding or in your Meta WhatsApp Manager, navigate to the Billing section to add your card.

• Video Tutorial:

• Details: Learn more about Charges and Billing

Step 3: Create Your Message Template

All outbound messages on WhatsApp must follow an "Approved Template" format. You can design these using our AI generator or build them manually.

• Process: Design -> Submit -> Meta Approval (usually under 2 minutes).
• Details: Learn more about creating templates

Step 4: Launch Your Broadcast

Once your template is approved, you can upload a CSV/XLSX file of your contacts and send the message instantly or schedule it for later.

• Guide: How to run a campaign broadcast

Using the Template API (Optional)

If you want to trigger these approved templates programmatically from your own system (e.g., when a user makes a purchase), you can use our robust API.

• Documentation: Explore the Template API

Key Things to Know

Important information like quality ratings, blocking impact, messaging limits, and pricing that helps you keep your account healthy and your campaigns running smoothly.

What happens if many people block you?

WhatsApp monitors user sentiment closely. If a large number of recipients click "Block" or "Report" on your message:

1. Status Change: Your Quality Rating will drop to Low (Red).
2. Flagging: Your phone number status may change to Flagged. While Flagged, you cannot upgrade your messaging tier.
3. Tier Limitation: If the quality doesn't improve within 7 days, WhatsApp may automatically downgrade you to a lower messaging tier (e.g., from 10K to 1K messages per day).
4. Banning: Persistent high block rates can lead to a permanent ban of your WhatsApp Business API account.

Warning: If your quality rating remains low for too long, WhatsApp may reduce your messaging tier or temporarily restrict your account.

Quality Rating and Messaging Tiers

In the Campaign dashboard, you can monitor your account health:

• Quality Rating: Based on user feedback. If people block or report your number, your rating drops from Green (High) to Yellow (Medium) or Red (Low).
• Messaging Limit (Tiers): This determines how many unique users you can message in a rolling 24-hour period (e.g., 1K, 10K, 100K, or unlimited). Meta automatically increases this limit over time as you consistently send high-quality messages and approach your current tier's capacity.

Charges and Billing

WhatsApp Business API uses a conversation-based pricing model. You are charged once per 24-hour window when you initiate a message.

• Category-Based Pricing: Fees vary depending on whether the template is Marketing (usually more expensive) or Utility.
• Regional Rates: Prices also depend on the country code of the recipient's phone number.
• Payment Lifecycle: Charges are deducted from the payment method (Credit/Debit card) linked to your Meta Business Portfolio.