The Challenge
Managing a Surge in Service Requests Manually
As Pixels expanded into new territories, the volume of service requests skyrocketed. The team was handling these manually—logging every call and WhatsApp message one by one. This manual process was inefficient and unscalable:
- Staffing Struggles: The seasonal nature of the business made staffing difficult. During peak months, employees had to be pulled from other teams just to keep up with support calls.
- Manual Data Entry: Agents spent hours manually verifying warranty details and logging tickets into the ERP system, leading to delays and potential errors.
- Customer Wait Times: With a manual queue, customers often faced delays in getting their service requests registered and attended to.
“Growth is exciting, but it also brings its own challenges. One of the biggest was managing the surge in service requests. Until recently, our team handled these manually — logging calls and WhatsApp messages one by one.”- Aman, Director, Pixels