How Samyakk Sarees Automated 1000+ Daily Instagram Inquiries

Samyakk's Instagram marketing was incredibly successful. Every time they posted a new collection reel or product photo, hundreds of customers would engage immediately. But this success created a massive operational bottleneck:

• Overwhelming Message Volume: Over 1,000 Instagram DMs and comments daily asking about product codes, pricing, and availability.
• Manual Product Lookups: Team members had to manually check product codes in their backend system for every inquiry, making responses slow and inefficient.
• Repetitive Questions: The same questions about discounts, return policies, shipping, and store addresses were asked hundreds of times daily.
• Team Burnout: Customer service representatives were exhausted from handling the same queries repeatedly, with no time for higher-value tasks.

Samyakk deployed TailorTalk's AI Customer Support Agent on Instagram with a sophisticated backend API integration that revolutionized their customer service.

The AI agent was configured with advanced capabilities:

• Intelligent Product Recognition: When customers share a reel or post in DMs or mention a product code, the AI automatically extracts the product code and queries Samyakk's backend system via API.
• Instant Pricing & Images: The agent retrieves real-time pricing, availability, and product images from the backend, then shares them instantly with the customer, no human intervention needed.
• Policy & FAQ Automation: The AI handles all common questions about discounts, return policies, shipping details, and store addresses with accurate, consistent responses.
• Comment-to-DM Conversion: When customers comment on posts asking about prices, the AI automatically responds and moves the conversation to DMs for personalized service.
• 24/7 Availability: Customers get instant responses any time of day, dramatically improving customer satisfaction and conversion rates.

The implementation transformed Samyakk's customer service operations:

• 1000+ Daily Inquiries Automated: The AI agent now handles over 1,000 Instagram DMs and comments every single day, providing instant product information without any manual intervention.
• 600+ Hours Saved Monthly: By automating repetitive product lookups and common questions, the team saved over 600 hours per month, equivalent to 4 full-time employees.
• Instant Response Times: Customers now receive product pricing and images within seconds instead of hours, dramatically improving customer satisfaction and conversion rates.
• 35X Return on Investment: The combination of massive time savings and improved sales conversion delivered an exceptional 35X ROI.
• Team Refocused on Growth: Customer service representatives were freed from repetitive tasks to focus on complex customer needs, VIP clients, and strategic initiatives.

Samyakk Sarees successfully leveraged TailorTalk's AI automation with backend API integration to solve a critical scaling challenge. Their Instagram success had created an overwhelming volume of customer inquiries that was impossible to manage manually.

By implementing an AI agent that could intelligently extract product codes from shared posts, query their backend system, and instantly provide pricing and images, they automated 1,000+ daily inquiries while maintaining high-quality customer service.

The result was a 600+ hour monthly savings and 35X ROI, proving that fashion e-commerce brands can scale their Instagram presence without proportionally scaling their customer service team. This case study demonstrates the power of intelligent automation with backend integration for high-volume retail operations.