How Byrappa Silks, Weaving Since 1945, Answers Every Shopper and Every Google Review in Seconds

Shoppers found Byrappa on Instagram, in ads that opened WhatsApp, and on its website. Each one asked in their own way:

• With a product code from a post, or several codes at once.
• With a photo of a saree they had seen and wanted.
• With a description and a budget, like a Kanchipuram for a wedding, and expected options close to that budget, not far below it.
• In the comments, where questions about price and availability sat among compliments that needed no reply.

On top of that came order-status questions, wholesale and boutique enquiries, refund and damage requests, and a steady stream of Google reviews waiting for a reply. All of it went to the same small team.

TailorTalk's agent answers Byrappa's WhatsApp, Instagram DMs and story replies, and the chat on its website, working from the store's live products and orders:

• Any way a shopper asks: it finds a saree by product code, by description and budget, or from a photo, and keeps suggestions close to the shopper's budget.
• Product cards with a buy button: results arrive as cards with the image, price and a button to buy on the website.
• Comments that ask, answered in DM: when a comment asks about price, availability or how to order, the agent sends the piece with its price and link in a DM. Compliments like “beautiful” don't trigger a message.
• A video call when nothing fits: if nothing matches the shopper's budget, it offers a WhatsApp video-call shopping session with the store team instead of showing cheaper sarees.
• Order tracking: it looks up the order and shares its status and tracking link.
• The right person for each case: wholesale and boutique enquiries go to the wholesale team, refunds and damage to customer care, and anything it can't answer to the right person, through four separate escalation routes.
• Follow-ups: on WhatsApp, it follows up once with shoppers whose chat went quiet.

Comment Guard also watches Byrappa's Instagram comments and hides scam replies from lookalike accounts.

• Every Shopper Answered, 24/7: a shopper who messages at midnight with a code, a photo or a budget gets the saree, its price and a way to buy straight away.

• Three Channels, One Agent: WhatsApp, Instagram and the website chat all give the same accurate answers from the store's live catalogue.
• Every Google Review Answered: new reviews get a reply in the brand's voice without anyone on the team writing it.
• A Team on the Work That Needs a Person: wholesale buyers, video-call shopping and customer-care cases reach the right people with the conversation attached, instead of the team answering every price and code question by hand.

Byrappa Silks has built its name over eight decades in one Bangalore street. Its shoppers now reach it on WhatsApp, Instagram, its website and Google, and they expect an answer straight away.

TailorTalk's AI sales agent gives them that answer on every channel, from the store's own catalogue, and replies to every Google review in the brand's voice, while the team handles the conversations that need a person.