47 free, ready-to-use WhatsApp message templates for utility and marketing. Search, filter by industry, and copy proven examples straight into WhatsApp Business Manager — then personalize the variables and submit for approval.
Send immediately after checkout to reassure the customer their order is placed and set delivery expectations.
Trigger when the order is dispatched. Include the tracking link as a button to reduce “where is my order” queries.
Send on the delivery date so the customer is available to receive the package or meal.
Confirm delivery and open the door to a review. A great moment to ask for feedback while satisfaction is high.
One-time passcode for login or checkout verification. Keep it short; Meta requires a copy-code button for authentication templates.
Confirm a newly booked appointment with date, time and location. Add a reschedule button to cut back-and-forth.
Send 24 hours before the appointment to reduce no-shows. Include a one-tap confirm and reschedule option.
Confirm a travel or table booking with the reference number and key details the guest needs on arrival.
A polite nudge for a due or overdue invoice. Include the amount, due date and a direct payment link.
Confirm a successful payment and provide the receipt. Reassures the customer and reduces support tickets.
Remind students or parents of an upcoming fee instalment with a clear amount, deadline and payment link.
Confirm a property site visit with the address, date/time and agent contact so the buyer arrives prepared.
Confirm a table booking with party size, date and time. Add a cancel option to free up no-show tables.
Notify the customer that their report, document or result is ready to view or download.
Confirm a new account or signup. Sets a professional first impression and links the next step.
Reply instantly when a buyer enquires about a listing. A fast, detailed first response is the single biggest driver of real-estate lead conversion.
Confirm receipt of a booking or token amount for a property. Reassures the buyer and formalizes the next step.
Remind patients to refill an ongoing prescription before they run out. Improves adherence and repeat visits.
Remind patients about a due vaccination or routine check-up. Reduces missed preventive care and fills the calendar.
Confirm a refund has been processed so the customer stops worrying and doesn’t open a support ticket.
Ask for a quick rating after a purchase or visit. Keep it to one tap to maximise response rate.
Win back shoppers who left items behind. Send 1–4 hours after abandonment; a small incentive lifts conversions.
Drive urgency for a limited-time sale. Best sent to an engaged, opted-in segment to protect your quality rating.
Announce a new arrival to customers who opted in. Lead with the benefit and a single clear CTA.
Reward a new subscriber with a first-order incentive. Sent right after opt-in while intent is high.
Reactivate customers who haven’t bought in a while. A personalised incentive beats a generic blast.
Tie a promotion to a holiday or season. Warm, celebratory tone with a time-boxed deal.
Invite a lead to a free trial or demo class — the top converting step for coaching and edtech.
Notify a buyer when a property matching their criteria hits the market. Highly relevant, high-intent.
Promote a holiday package or fare drop to opted-in travellers. Lead with the destination and price.
Reward repeat customers with points or a perk. Reinforces retention and feels personal.
Alert customers when a wishlisted or sold-out product returns. Time-sensitive and high-converting.
Invite opted-in contacts to a webinar, workshop or event with a one-tap RSVP.
Invite interested buyers to an open house or project launch event. Drives site visits, the highest-intent real-estate action.
Promote a discounted health check-up or diagnostic package to opted-in patients. Fills off-peak slots and drives preventive care.
Turn happy customers into advocates. Give both sides a reward for a referral that converts.
Confirm garment orders and provide a direct link to the size guide to minimize exchanges and returns.
Notify customers that their garments are on the way, providing a clean track shipment button.
Notify customers that a popular clothing item is back in stock, creating urgency to purchase.
Promote the launch of a new collection with early-bird discount codes.
Help shoppers find the right fit with a virtual size consult, building trust and purchase confidence.
Send helpful fabric care tips after delivery to ensure garment longevity and build post-purchase goodwill.
Promote a limited-time flash discount on a specific category of garments to drive prompt purchases.
Reward your top VIP customers with exclusive discounts or rewards to drive repeat purchases.
Recommend relevant complementary accessories or related items based on a user’s recent purchases.
Drive customer engagement and database growth by inviting opted-in contacts to a giveaway or contest.
Build FOMO and exclusivity by giving your best customers early access to a new collection launch.
Everything you need to know about WhatsApp message templates
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