How Mysore Saree Udyog Automated Sales & Support for 8,500+ Monthly Leads

MSU's successful marketing campaigns generated thousands of inquiries, causing major bottlenecks:

• WhatsApp Ad Volume: Over 75% of leads came from Click-to-WhatsApp ads. The team was overwhelmed by the sheer volume of introductory messages asking for pricing, details, and locations.
• Viral Traffic Spikes: Whenever an Instagram post or reel went viral, comments and DMs flooded in. The team couldn't respond fast enough, leading to lost sales opportunities.
• Support Bottleneck: Repetitive queries about store addresses, shipping, tracking numbers, and refund requests clogged support channels, delaying response times for high-ticket buyers.
• Product Showcasing: Showing sarees and catalog details via chat required manual effort to find images and check inventory, while high-intent clients wanted to schedule video calls to inspect premium products.

MSU deployed TailorTalk's AI Sales and Support Agent across WhatsApp and Instagram. The AI was trained on their catalog, policies, and store details, enabling several key features:

• Store Address & Directions: Instantly helps customers find the flagship Bengaluru store location, operating hours, and maps.
• Personalized Recommendations: Recommends sarees based on customer preferences, colors, occasions, and price ranges.
• Similar Saree Suggestions: If a saree is out of stock, the AI automatically suggests similar patterns, weaves, or color combinations to retain buyer interest.
• Order Tracking & Refunds: Syncs with MSU's logistics and billing systems to allow customers to self-serve their shipping status and refund queries.
• Video Call Setup: Identifies customers looking at premium collections and automatically schedules live video shopping consultations on their sales calendars.
• Smart Triage & Escalation: Automatically categorizes incoming queries and escalates complex issues to the correct department (Sales, Support, Billing, or Store operations).
• Viral Spikes Management: Autonomously handles sudden influxes of traffic from viral Instagram posts and comments without human lag or downtime.

The implementation transformed MSU's customer service and sales operations:

• 8,500+ Monthly Leads Processed: The AI agent successfully manages over 8,500 leads monthly across WhatsApp and Instagram, filtering out low-intent queries.
• 450+ Hours Saved Monthly: Repetitive questions about store hours, locations, tracking, and basic product checks are handled 100% automatically.
• 20% Jump in Online Sales: Instantly responding to click-to-WhatsApp ad queries and recommending similar sarees directly generated a 20% increase in digital conversions.
• Business Intelligence & Stock Analytics: The AI tracks customer inquiries to flag which sarees are generating high demand and likely to go out of stock soon, providing crucial BI for inventory management.
• Improved Sales Conversion: Instant responses to ad inquiries and automatic video call booking for high-ticket sarees increased lead-to-sale conversion rates.
• 30X Return on Investment: Massive time savings combined with higher sales conversions produced a 30X return on investment.

Mysore Saree Udyog (MSU) successfully deployed TailorTalk's AI conversational commerce solutions to handle high-volume ad leads and support issues.

By automating product discovery, suggesting similar designs when items sell out, setting up video appointments, and tracking orders, MSU transformed its WhatsApp ads into an efficient, automated sales funnel.

With 8,500+ monthly leads processed, 450+ hours saved monthly, and a 30X ROI, MSU has proven that traditional heritage retailers can scale their digital presence seamlessly through intelligent, department-based AI routing and conversational automation.