How Roshni Boutique Grew Online Sales 20% With an AI Sales Agent

Roshni's reels worked. Each new collection brought a wave of comments, story replies and DMs, and almost all of them asked the same few things:

• Which piece is this? Shoppers shared a reel or sent a screenshot and asked for the price, often with the product code cropped or half hidden.
• Will it fit me? Many gave bust, waist or hip measurements instead of a size, and plus-size shoppers needed to know a piece came in their size before they would buy.
• Is my colour and size in stock? Each product comes in several colours and sizes, so every answer meant checking stock by hand.
• How do I order? Sending a product page and waiting for the shopper to pick the right options lost buyers along the way.

Answering all of this by hand took up the team's day, and any DM that waited too long was a sale that went elsewhere.

TailorTalk's agent answers Roshni's Instagram DMs, including messages started from comments and story replies, and the chat on roshniboutiques.com. It works from the live Shopify catalogue:

• Reel to product, straight away: when a shopper shares or comments on a reel or post, the agent reads the product code and sends the product as a card with its price and options, without asking questions first.
• The exact piece from a screenshot: it finds the exact product from a photo, and double-checks a code read from a screenshot against the price and colour in the picture, so it never sends the wrong piece. It shows exact matches only, never lookalikes.
• Outfits by occasion: for shoppers still browsing, it suggests two or three outfits for casual, party, festive or plus-size needs, with fabric, style and price.
• The right size: it turns body measurements into the right size using Roshni's size chart, all the way up to 5XL.
• A cart link for the exact variant: it confirms colour and size, checks that combination is in stock, and sends a cart link for that exact variant. Out-of-stock combinations are never offered.
• After the order: it answers order-status questions, routes wholesale buyers to the wholesale team and video-call shopping, and asks shoppers for a Google review.
• A clean handoff: anything it can't resolve, like a return request or a product the shopper says is wrong, goes to the team with the whole conversation.

• 20% More Online Sales: since the agent went live, Roshni's online sales have grown 20%. Shoppers get the piece, their size and a cart link in the same conversation, at any hour.
• Hours Back Every Day: the team no longer answers every “price?”, “code?” or “size?” DM by hand, and spends that time on wholesale buyers and the conversations that need a person.
• Instant Replies, 24/7: shoppers who message late at night get their answer straight away instead of the next morning.

Roshni Boutique's Instagram was already bringing in shoppers. What it needed was a way to answer every one of them quickly and correctly, with the right piece, the right size and a way to buy.

TailorTalk's AI sales agent now does that on Instagram and the store's website chat, from the live Shopify catalogue. The result is 20% more online sales and a team that spends its time on the work that needs a person.