Transactional messages tied to an action the customer took — order, delivery, appointment, account and payment updates.
Send immediately after checkout to reassure the customer their order is placed and set delivery expectations.
Trigger when the order is dispatched. Include the tracking link as a button to reduce “where is my order” queries.
Send on the delivery date so the customer is available to receive the package or meal.
Confirm delivery and open the door to a review. A great moment to ask for feedback while satisfaction is high.
One-time passcode for login or checkout verification. Keep it short; Meta requires a copy-code button for authentication templates.
Confirm a newly booked appointment with date, time and location. Add a reschedule button to cut back-and-forth.
Send 24 hours before the appointment to reduce no-shows. Include a one-tap confirm and reschedule option.
Confirm a travel or table booking with the reference number and key details the guest needs on arrival.
A polite nudge for a due or overdue invoice. Include the amount, due date and a direct payment link.
Confirm a successful payment and provide the receipt. Reassures the customer and reduces support tickets.
Remind students or parents of an upcoming fee instalment with a clear amount, deadline and payment link.
Confirm a property site visit with the address, date/time and agent contact so the buyer arrives prepared.
Confirm a table booking with party size, date and time. Add a cancel option to free up no-show tables.
Notify the customer that their report, document or result is ready to view or download.
Confirm a new account or signup. Sets a professional first impression and links the next step.
Reply instantly when a buyer enquires about a listing. A fast, detailed first response is the single biggest driver of real-estate lead conversion.
Confirm receipt of a booking or token amount for a property. Reassures the buyer and formalizes the next step.
Remind patients to refill an ongoing prescription before they run out. Improves adherence and repeat visits.
Remind patients about a due vaccination or routine check-up. Reduces missed preventive care and fills the calendar.
Confirm a refund has been processed so the customer stops worrying and doesn’t open a support ticket.
Ask for a quick rating after a purchase or visit. Keep it to one tap to maximise response rate.
Confirm garment orders and provide a direct link to the size guide to minimize exchanges and returns.
Notify customers that their garments are on the way, providing a clean track shipment button.
Send helpful fabric care tips after delivery to ensure garment longevity and build post-purchase goodwill.
About Utility WhatsApp templates
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