WhatsApp Templates for E-commerce & D2C

Send immediately after checkout to reassure the customer their order is placed and set delivery expectations.

Trigger when the order is dispatched. Include the tracking link as a button to reduce “where is my order” queries.

Send on the delivery date so the customer is available to receive the package or meal.

Confirm delivery and open the door to a review. A great moment to ask for feedback while satisfaction is high.

One-time passcode for login or checkout verification. Keep it short; Meta requires a copy-code button for authentication templates.

Confirm a successful payment and provide the receipt. Reassures the customer and reduces support tickets.

Confirm a new account or signup. Sets a professional first impression and links the next step.

Confirm a refund has been processed so the customer stops worrying and doesn’t open a support ticket.

Ask for a quick rating after a purchase or visit. Keep it to one tap to maximise response rate.

Win back shoppers who left items behind. Send 1–4 hours after abandonment; a small incentive lifts conversions.

Drive urgency for a limited-time sale. Best sent to an engaged, opted-in segment to protect your quality rating.

Announce a new arrival to customers who opted in. Lead with the benefit and a single clear CTA.

Reward a new subscriber with a first-order incentive. Sent right after opt-in while intent is high.

Reactivate customers who haven’t bought in a while. A personalised incentive beats a generic blast.

Tie a promotion to a holiday or season. Warm, celebratory tone with a time-boxed deal.

Reward repeat customers with points or a perk. Reinforces retention and feels personal.

Alert customers when a wishlisted or sold-out product returns. Time-sensitive and high-converting.

Turn happy customers into advocates. Give both sides a reward for a referral that converts.

Confirm garment orders and provide a direct link to the size guide to minimize exchanges and returns.

Notify customers that their garments are on the way, providing a clean track shipment button.

Reward your top VIP customers with exclusive discounts or rewards to drive repeat purchases.

Recommend relevant complementary accessories or related items based on a user’s recent purchases.

Drive customer engagement and database growth by inviting opted-in contacts to a giveaway or contest.

Build FOMO and exclusivity by giving your best customers early access to a new collection launch.